The Future of Gifting Is Here: Introducing Sendoso SmartSuite™

The old engagement playbooks are broken.

Marketing and sales leaders today are being asked to deliver more pipeline, more personalization, and more measurable outcomes—without more budget or headcount. Meanwhile, digital channels are under pressure. Costs are rising. Engagement is dropping. And every field program carries operational risk.

Yet expectations keep climbing.

Forward-thinking teams know the answer isn’t just “more emails,” “personalized ads,” or adding more digital “X”. It’s about creating a symphony of touchpoints that feel personal, authentic, and memorable. That’s where gifting and direct mail shine—they’re not a replacement for digital, but they break the cycle of digital marketing fatigue to  enhance conversion across email, boost outbound response rates, increase event show rates, and leave impressions no ad creative can match.

The challenge? Until now, gifting hasn’t scaled like digital has.

Enter Sendoso SmartSuite™

Today, I’m thrilled to introduce SmartSuite: a suite of AI-powered tools designed to make intelligent gifting simple, scalable, and truly personal.

Here’s how it works today:

• SmartSend – AI-powered recommendations for what to send, based on your first-party data, public signals, and past engagement.
  
  
• SmartMessage – On-brand, generated notes designed to make every send feel 1:1, without the manual lift.
  
  
• SmartDelivery – No more chasing addresses. Sendoso finds and verifies the best address for your recipient—automatically.
  

Together, these tools let revenue teams focus on outcomes and relationships, not logistics.

Why SmartSuite Matters

SmartSuite was built for leaders like you—marketers and sellers who are expected to do more with less.

• True personalization—without manual research. Spend less time digging through LinkedIn profiles or Salesforce notes, and more time connecting with buyers.
  
  
• No more awkward address asks. SmartDelivery handles it for you, ensuring gifts arrive where and when they should.
  
  
• Campaign impact, multiplied. SmartSuite weaves gifting into your GTM plays—nurture campaigns, outbound sequences, events, ABM programs—helping every channel perform better.
  

Put simply: SmartSuite makes direct mail and gifting as strategic and measurable as digital.

What’s Next: The Future of Intelligent Gifting

Today marks the beginning. But the future is even bigger. Over the next year, we’re turning SmartSuite into your personalized gifting engine. Start with an outcome—boosting demo rates, driving event attendance, accelerating late-stage deals—and in just a few clicks, the platform recommends what to send, when to send it, and where it should go.

This winter, we’ll be rolling out the next wave of SmartSuite innovation:

• Enhanced SmartSend – Hyper-personalized and timely recommendations powered by first-party conversational data.
  
  
• Enhanced SmartMessage – Smarter, on-brand messages designed to drive conversions at scale.
  
  
• SmartSignal – Real-time behavioral and intent data to trigger sends at key buying moments.
  
  
• SmartCampaign – Define your goals and audience, and SmartSuite will build the campaign structure, message, and gift strategy for you.
  

Our vision is bold but simple: make gifting and direct mail work like performance marketing—smarter, simpler, and built for scale.

Getting Started

SmartSuite is now available with Sendoso Plus and Pro. If you’re already a customer on these plans, you can start using SmartSend, SmartMessage, and SmartDelivery today.

This is just the start of a new chapter for Sendoso, and for the future of intelligent gifting.

I can’t wait to see how you use SmartSuite to build more meaningful connections, generate more revenue, and create experiences your buyers and customers will never forget.

Learn more about SmartSuite.