How High-Performing RevOps Teams Turn Competitor Signals into Pipeline
Most mid-market GTM teams don’t have an activity problem. They have a signal problem. Too many accounts. Too much “intent.” Not enough confidence in who is actually in a buying window — or why.
How High-Performing RevOps Teams Turn Competitor Signals into Pipeline
Most mid-market GTM teams don’t have an activity problem. They have a signal problem. Too many accounts. Too much “intent.” Not enough confidence in who is actually in a buying window — or why.
In this operator-led session, we’ll break down how modern RevOps teams are sharpening GTM precision by starting with one of the most underused data sets in SaaS: their competitors’ customers.
You’ll hear directly from GTM and RevOps leaders who are using competitor install data, usage intensity, and renewal timing to reverse-engineer high-propensity target accounts, identify real switching and expansion moments, and coordinate marketing + sales motions that actually convert into pipeline.
This isn’t theory. It’s the behind-the-scenes playbooks RevOps teams are running right now.
We’ll walk through how teams are:
- Building target account lists from real competitor adoption, not static ICP assumptions
- Prioritizing accounts based on actual likelihood to evaluate or replace
- Turning competitive signals into actionable workflows across RevOps, Sales, and Marketing
- Designing competitive takeout motions that drive near-term, measurable pipeline
Featuring practical, in-the-trenches examples from operators at Sendoso, HG Insights and Workflows.io, this session is built for leaders who own both the revenue systems and the outcomes.
Speakers:
- Spencer Hardey, Vice President, Business Operations, HG Insights
- Austin Sandmeyer, Director of Growth & GTM Engineering Strategy, Sendoso
- Dan Rosenthal, Co-Founder, Workflows.io
Who this is for:
Senior RevOps, Marketing Ops, and Sales Ops leaders at mid-market SaaS companies who are tired of guessing — and want GTM motions grounded in real buying behavior.
Register for the webinar here.
How High-Performing RevOps Teams Turn Competitor Signals into Pipeline
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In this operator-led session, we’ll break down how modern RevOps teams are sharpening GTM precision by starting with one of the most underused data sets in SaaS: their competitors’ customers.
You’ll hear directly from GTM and RevOps leaders who are using competitor install data, usage intensity, and renewal timing to reverse-engineer high-propensity target accounts, identify real switching and expansion moments, and coordinate marketing + sales motions that actually convert into pipeline.
This isn’t theory. It’s the behind-the-scenes playbooks RevOps teams are running right now.
We’ll walk through how teams are:
- Building target account lists from real competitor adoption, not static ICP assumptions
- Prioritizing accounts based on actual likelihood to evaluate or replace
- Turning competitive signals into actionable workflows across RevOps, Sales, and Marketing
- Designing competitive takeout motions that drive near-term, measurable pipeline
Featuring practical, in-the-trenches examples from operators at Sendoso, HG Insights and Workflows.io, this session is built for leaders who own both the revenue systems and the outcomes.
Speakers:
- Spencer Hardey, Vice President, Business Operations, HG Insights
- Austin Sandmeyer, Director of Growth & GTM Engineering Strategy, Sendoso
- Dan Rosenthal, Co-Founder, Workflows.io
Who this is for:
Senior RevOps, Marketing Ops, and Sales Ops leaders at mid-market SaaS companies who are tired of guessing — and want GTM motions grounded in real buying behavior.
Register for the webinar here.
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