The Digital Fatigue Report: One channel that wins in 2026
We surveyed over 400 buyers. More than 80% reported fatigue from marketing emails, sales emails, and cold calls. But there’s a channel that still breaks through. That’s what this report is about.
The Digital Fatigue Report: One channel that wins in 2026
We surveyed 400+ buyers, and the results are a wake-up call for every GTM team. We optimized for volume, automated the "human" out of the process, and followed buyers into every corner of the internet.
The result? The digital fatigue epidemic.
- 84% reported fatigue from cold calls
- 83% reported fatigue from marketing emails
- 82% reported fatigue from sales outreach emails
But there's a channel that still breaks through. When 80% of your digital efforts are being tuned out, "more volume" isn't the answer. Differentiation is. There is still one channel that buyers actually enjoy engaging with. A channel where fatigue drops by half because it prioritizes the person, not just their title.
Dive into the full report to see how the world’s best teams are cutting through the noise in 2026.