From Transactions to Relationships: The Future of B2B Marketing is Human
With increasing automation and AI-driven marketing, many B2B buyers are craving more authenticity and human connection. Join our SVP of Marketing, Kacie Jenkins, Head of Growth, Austin Sandmeyer, and Head of Sender Relations, Katie Penner as they share how to shift from transactional marketing to relationship-driven engagement - leveraging empathy, personalization, and brand interactions.