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Webinars

The End of Digital-Only Marketing? How Top B2B Teams Are Responding to Digital Fatigue

Marketing scaled fast. Buyers tuned out even faster. In a world where 80%+ of digital outreach is ignored, more volume isn’t the answer—better experiences are. Join us as we unpack insights from our latest Digital Fatigue Report and explore how leading teams are cutting through the noise with more human, memorable engagement.

A black background with blue dots on it
Webinars

The End of Digital-Only Marketing? How Top B2B Teams Are Responding to Digital Fatigue

Marketing scaled fast. Buyers tuned out even faster. In a world where 80%+ of digital outreach is ignored, more volume isn’t the answer—better experiences are. Join us as we unpack insights from our latest Digital Fatigue Report and explore how leading teams are cutting through the noise with more human, memorable engagement.

Marketers have spent the last decade optimizing for scale. More emails, more automation, more digital touchpoints. We followed buyers across every channel, filled their inboxes, and automated just about everything. Somewhere along the way, the human element got lost.

The result? A digital fatigue epidemic.

In Sendoso’s Digital Fatigue Report, we surveyed 400+ buyers and the results are a clear wake-up call for GTM teams. 

  • 84% reported fatigue from cold calls
  • 83% reported fatigue from marketing emails
  • 82% reported fatigue from sales outreach emails

In this webinar, we’ll break down the most important findings from the report and what they mean for the future of buyer engagement. Because when 80% of your digital efforts are being tuned out, the answer isn’t more volume - it’s differentiation.

Webinars

The End of Digital-Only Marketing? How Top B2B Teams Are Responding to Digital Fatigue

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Webinars

About this webinar

Marketers have spent the last decade optimizing for scale. More emails, more automation, more digital touchpoints. We followed buyers across every channel, filled their inboxes, and automated just about everything. Somewhere along the way, the human element got lost.

The result? A digital fatigue epidemic.

In Sendoso’s Digital Fatigue Report, we surveyed 400+ buyers and the results are a clear wake-up call for GTM teams. 

  • 84% reported fatigue from cold calls
  • 83% reported fatigue from marketing emails
  • 82% reported fatigue from sales outreach emails

In this webinar, we’ll break down the most important findings from the report and what they mean for the future of buyer engagement. Because when 80% of your digital efforts are being tuned out, the answer isn’t more volume - it’s differentiation.

Webinar Details

Marketers have spent the last decade optimizing for scale. More emails, more automation, more digital touchpoints. We followed buyers across every channel, filled their inboxes, and automated just about everything. Somewhere along the way, the human element got lost.

The result? A digital fatigue epidemic.

In Sendoso’s Digital Fatigue Report, we surveyed 400+ buyers and the results are a clear wake-up call for GTM teams. 

  • 84% reported fatigue from cold calls
  • 83% reported fatigue from marketing emails
  • 82% reported fatigue from sales outreach emails

In this webinar, we’ll break down the most important findings from the report and what they mean for the future of buyer engagement. Because when 80% of your digital efforts are being tuned out, the answer isn’t more volume - it’s differentiation.

Speakers

Kendra Burnett
Sr. Product Marketing Manager @ Sendoso
Brendan Hufford
Head of Marketing @ Growth Sprints
Austin Olea
Senior Researcher @ UserEvidence

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