We empower our clients to make Predictable Pipeline an internal capability by helping your team zero in on work that makes a meaningful impact. We develop data driven processes that make the sales and marketing work in tandem, focusing on the common goal: revenue. We do that by focusing on target market, messaging, sales cycle, resources & technology, and metrics, which all comes together in a campaign plan which provides a clear roadmap focused on each of your audience segments.

Identifying who you’re targeting and what lays the groundwork needed to create a predictable and profitable sales pipeline. At Heinz Marketing, target market consulting is the beginning of a Predictable Pipeline Method created to help clients break through the noise of competitors and reach revenue goals that matter.

Effective messaging demands a solid grasp on the fundamentals. Messaging and platforms change often, but the core product promise remains the same. Being smart with messaging means understanding what to change and what to keep. We take you from ad-hoc, “hope this works” messages to positioning that creates confidence among your target accounts and buying committees.