Meet Oso: Your New Favorite Coworker

Running a gifting program is one of those jobs that looks simple from the outside. You send gifts. People feel good. Deals happen. Right?

For years we’ve solved the logistical pain of gifting, we even made choosing the right gift easy. But anyone who's actually run a program knows the reality: you're constantly trying to answer questions you shouldn't have to work this hard to answer.

Which campaigns are actually performing? Dig through the Send Tracker. What's our spend this month? Export a CSV, drop it into a spreadsheet, spend 45 minutes building a pivot table, and then answer a Slack message about something else entirely. Who are our top senders? Submit a request and wait.

It's not a data problem. We have all the data. But surfacing every report to everyone? That doesn’t make sense, each company and each program needs the data that’s right for them. 

That's exactly why we built Oso.

Who is Oso

Oso is Sendoso's AI agent, and launching on March 18th.

The simplest way to describe it: Oso is the teammate you wish you had. The one you could walk over to, say "Hey, which of our campaigns had the best engagement last quarter?" and they'd hand you the answer in seconds, with a chart and offer deeper insights.

No exports. No filters. No waiting. Just ask.

Today, Oso gives you instant access to your gifting analytics through plain conversation. Ask about spend by department, top-performing campaigns, sender activity, cost per engagement, whatever you need to know, in whatever way makes sense to you. Oso pulls directly from your Sendoso data, respects your existing permissions, and gives you answers you can actually use.

The CFO calls on Thursday asking about gifting ROI? You're not scrambling. You're ready.

Where Oso Is Headed

Analytics is Oso's first act. It won't be the last.

We're building toward a version of Oso that doesn't just tell you what happened, it guides what to do next. It spots when a campaign is outperforming your benchmarks and asks if you want to expand it. It identifies the right moment to send to a prospect and gets it done before you even sit down at your desk.

Every action still goes through you. That's intentional. We're not building something that fires off gifts while you sleep (unless you want it to). We're building something that does deep thinking, spots patterns, and helps you create the best program you can. But you do the deciding.

The vision is a gifting program that runs smarter, wastes less, and proves its value on demand. Oso is how we get there.

If you're on a Plus plan or above, you'll see Oso on your platform starting March 18th. Give it your hardest question first. It can take it.

Learn more about Oso