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Get ready for an action packed morning as Kris Rudeegraap, CEO and Co-founder of Sendoso kicks off Connected.

Grab your favorite morning beverage and get ready for a great time.

Trevor Noah, host of the Daily Show, and Kris Rudeegraap, CEO of Sendoso, sit down for a lively discussion with no topic off-limits.

Together they will discuss the intersection of entrepreneurship, failure, humor, and being resilient.

Trevor will share insights from his humble beginnings and his journey to becoming an author, award-winning comedian and host of Comedy Central’s The Daily Show.

Move over B2C marketers, your B2B brethren are on your heels. Forever, B2B marketers have lagged in the tactics and technologies that B2C marketers have had at their disposal. Now, responding to the dramatic changes in B2B buyers and armed with both new attitudes and tech, B2B marketers are entering a new era where they look and act more like B2C marketers.

Join Terminus’ VP of Marketing, Justin Keller, for a webinar where he will discuss:

• The not-too-distant future B2B marketers are walking into
• The multi-channel strategies B2B marketers are using to achieve stunning results
• New multi-channel plays you can put into action right now

Personalized video messages are a hot topic in the virtual sales era. Custom videos allow sellers to connect on a more personal level, to clearly explain how they can help, and to stand out from all the noise to boost engagement and response rates. Join Tyler Lessard, co-author of The Visual Sale, to learn the latest best practices for using custom videos for outbound prospecting, deal acceleration, and earning trust in a digital world.

The leading sending platform only gets better. New Sendoso platform advancements extend the power of choice, confidence, and scale in how revenue teams stand out and make a measurable impact. Join us to learn about watt is coming, as well as tips and tricks to get the spark going with prospects and customers.

We are delighted to share how to:

• Leverage a new option to source, customize, and order branded merchandise
• Send with confidence and accelerate deals using our use-case targeted sends
• Broaden your outreach all over the world with enhanced and international-focused send confirmations and gifts
• … and more enhancements and light bulb ideas!

Do you want a deeper connection with your audience? Then you need to start telling your story in a visual and authentic way.

Consumers are inundated with content and stories from brands when they are seeking information and even when they’re not. It’s now harder to capture and keep the attention of your audience. Brands need to adapt quickly and do so authentically to remain relevant.

In this session you will learn:

• How to create meaningful engagement with your audience using content
• What types of risks to take and not to take when creating authentic content

When a prospect is in-market, you want to be top of mind. But how often have you reached out and it’s the wrong time or too late?

For a successful ABM strategy, it’s important to prioritize the right accounts at the right time. Even more so, you also need the right messaging to use in your outreach. This is where adding Intent data to your tech stack can help you build a data-driven process to identify those in-market accounts and develop messaging for more meaningful interactions.

Join this session to learn:

• -How Intent data can improve your ABM strategy
• -Why account prioritization is such a common and powerful use case
• -How one Bombora customer implemented processes to prioritize SDR activity efficiently

Today’s sellers are burdened with too much admin work and don’t have enough time to build essential relationships with their buyers. They have too many disconnected tools that over-promise and don’t work well together. Come learn about the Revenue Performance Gap™ and how the Modern Revenue Workspace™ gives sellers everything they need, including Sendoso, in one place.

From marketing campaigns to ads to email outreach. While marketing teams and sales teams should work in tandem to maintain a consistent message across touchpoints, how they do so should-and needs to-differ. Outreach VP of Global Sales, Mark Kosoglow, and RevShoppe CEO, Patricia McLaren, discuss the key differentiations between marketing and sales messaging and how to ensure you’re crafting the right messaging strategy to drive the best results.   

Learn from the best and brightest of The Sendoso Sendie Award winners! Take an exclusive look as the champions from companies such as Anaplan, InCloudCounsel, and Directive share their secrets for fueling growth through the power of Sendoso. In this session, we will uncover the strategies behind each winning campaign and get your questions answered by the marketing leaders that make it happen.

In this rapid fire session, Randi Barshack, CMO at RollWorks, will share more tried-and-proven ABM plays than you can count on one hand. These plays are designed to create awareness, provide air cover for outbound, drive conversions and opportunities, close deals faster, and even nurture current customers.

Be a part of the conversation with three of today’s top marketing leaders to hear their essential tips and top takeaways from this past year, and their thoughts on what’s in store for 2022 (and beyond).

Alex Ortiz, CMO at Sendoso, hosts Tricia Gellman, advisor, investor and three time CMO, Mathew Sweezey, Director of Market Strategy at Salesforce, and Jon Miller, CMO and Chief Product Officer at Demandbase, as they share:

• The unexpected lessons they’ve learned in 2021 (so far), and how that’s impacted their marketing strategy now and into 2022
• Their #1 tip to drive growth in 2022, and
• Their advice for up-and-coming marketers 

“I appreciate you”

Three little words that together make the foundation for a great relationship — at work, at home, and in life.

Listen in as Shola Richards discusses what it means to come together as a team, to work together for the greater goal. Shola’s Go Together™ framework, helps organizations build compassion, competence, and accountability in the workplace. As a result, sustainable and joyful peak productivity, engagement, and satisfaction become the new norm.

This invigorating keynote will leave you feeling enlightened, motivated, and refreshed.