Are you utilizing your MarTech stack to its full potential? In a struggling economy where companies are looking to reduce costs, it can be hard to know which tools to keep or get, if you don’t have a clear reason for what you are looking to achieve. Marketers need to first build a strategy around their business and customers so they can deliver value with their MarTech tools. Join Sendoso’s Linda Fitzek, VP of Revenue Operations, and Jerry Henry, Director of Sales Strategy and Enablement as they discuss how to build a tech stack that aligns with your business needs and your overall strategy.

You’ll learn:

• How to create a meaningful strategy
• Ways you can get more out of your current tools
• How to pick the best tools
• How to get the buy in from decision makers