Make Holiday Gifting Count (And Then Keep the Momentum Going)

Make every moment matter with thoughtful corporate gifting that goes beyond the holidays. Start with Q4 success, continue with year-round impact.

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The holidays are here, but great relationships are built all year. Discover how leading companies use strategic gifting to celebrate seasons, milestones, and moments that matter most.

Important Dates & Deadlines

To ensure delivery by December 25th, please ensure action by the following deadlines.

Planning ahead? Download our 2025 Gifting Calendar for year-round recognition opportunities.

Download Gifting Calendar

Disclaimer: *Please allocate additional time for Address Confirmation if using this feature. A submitted order is the date that Sendoso receives the address.

Ordering Via Campaign Services

Branded Items: October 1
Unbranded Items: October 15

Sending Via Marketplace

Last day to request custom products: November 15
*Last day to submit orders: December 15

Sendoso SFC

Last day to receive new holiday inventory: December 1
*Last day to submit orders: December 8

Your Holiday Sending Checklist

Set Your Goals & Budget

Decide your “why” (pipeline, appreciation, partner love, or employee joy) and define success metrics (meetings booked, NPS scores, renewals). Lock in your holiday budget early.

Know Your Audience

Segment recipients (top accounts, customers, partners, employees) and double-check gifting compliance rules.

Decide on Your Campaign Type

one-to-one VIP touches or bulk sends? Surprise & delight? Landing page or AE/CSM-driven?

Map Your Timeline

Work backward from your ideal delivery date or “land date”. Include deadlines for ordering, artwork, approvals, address confirmation, and final submission.

Think About Collecting Addresses

Already have verified addresses? Great, you’ll upload when you send. Need them? Use Sendoso Address Confirmation, PartyLink, or your own custom landing pages (add 5–7 days to your timeline for responses). Not enough time? Pick an eGift!

Choose the Perfect Gift(s)

Choose from branded custom inventory, select a gift from our Marketplace, or send an eGift. Bonus! With the new campaign experience, you can curate a custom gift choice from across our entire catalog or let recipients shop for themselves with recipient gift exchange.

Need ideas? Sync with your CSM or the Campaign Services team to brainstorm seasonal swag or custom SKUs.

Create Your Messaging

Pick your holiday theme (“Cheers to Connection”, “Building Together for the New Year”). Draft email copy, insert cards, handwritten notes, and packaging designs. Decide on personalization level (dynamic fields or static messages).

Tip: Approvals for messaging & creative? Don’t forget to build those into your timeline!

Build Your Campaign in Sendoso

Once items or SKUs are ready, create your campaign in Sendoso.

Tip: Have your Salesforce campaign and funding source ready to roll.

Test Before You Send

Check workflows, images, formatting, and delivery flows (especially for triggers or landing pages).

Launch & Track

Push the big orange button, you’re ready to send! Track your campaign sends in our Send Tracker or get your real-time holiday notifications directly in Slack, with our integration!

How Anaplan Turned Holiday Cheer into $100M in Pipeline

A festive ABM campaign with handwritten notes, sweet treats, and business value delivered $65M in pipeline and $30M in revenue.

Read Anaplan's story

Why Smart Companies Gift All Year Long

The Q4 rush is real - but long-term customer, employee, and prospect relationships are built year-round. From end-of-year gifting to New Year touchpoints, explore campaign guides, deadlines, and resources to make it your strongest sending season yet.