Sendoso Acquires Postal, Creating an Unmatched Intelligent Global Gifting and Direct Mail Platform for the full B2B Ecosystem

Today we’re excited to share that Sendoso has acquired Postal, uniting the two top players in the global gifting and direct mail world with unmatched global scale, a world-class customer experience, and enterprise-grade security and expertise. 

Postal was recently ranked #34 in Deloitte’s fastest 500 growing technology companies in the U.S. Between our companies, we've seen thousands of deals accelerated and relationships deepened through real, physical connections. Now we're making those connections even easier to create.

“We’re creating the best full ecosystem gifting solution for every B2B team, everywhere,” said Kris Rudeegraap, Co-CEO & Co-Founder of Sendoso. “Postal’s intuitive interface, strong People Ops solutions and curated branded swag and company store solutions are a perfect complement to Sendoso’s personalized gifting scale, innovation, and expertise. Together, we are doubling down on our global mission to help businesses forge lasting human connections in an increasingly digital world."

We're living in the "Experience Economy," where the value companies create isn't just in their products, but in the memorable experiences they deliver. Corporate gifting has exploded into a $260 billion space because it works when digital doesn't. Sendoso and Postal have powered 15 million+ sends and hybrid experiences for leading companies like SAP, G2, Uber, Gong, Meta, and Gainsight. We’re committed to making it just as easy to drive revenue growth through real human connection as it used to be with digital ads—no addresses required.

We've seen what happens when brands invest in human connection. In the last year, we've watched companies across industries - from SaaS to Financial Services, Healthcare to Manufacturing - shift budget from digital to physical connections. The results speak for themselves:

• People are embracing AI-powered personalization - SmartSend usage has jumped 10x as teams look for help creating authentic connections at scale
• Gift sends increased 36% as more teams discover what works better than yet another email
• 33,000 recipients were moved to send personal thank you notes in response to their gifts - creating deeper connections with senders

Why traditional outreach is failing in today's Experience Economy

B2B buying has changed dramatically over the last few years. With AI making it easier (and noisier) to pump out digital content, buyers are tuning out. They're overwhelmed by ads and emails, but still expect personal touches. The typical B2B deal now takes nearly a year to close and involves a big group of decision-makers. In that sea of digital noise, a thoughtful gift delivered to someone’s door stands out - it gets opened every time.

80% of marketers already use direct mail, but many struggle to make it feel truly personal across all of their channels. AI can help scale personalization, but only if it’s built on the right data and combined with a human-first strategy.

That’s why bringing together the two most respected names in the category matters. Together, we’re creating the most powerful gifting platform, and helping companies build real relationships, not just more automation.

“It’s an exciting time in our category with this combination of market leaders and I believe that this will unlock new possibilities for our customers, including expanded scale, new solutions, and product innovation.” said Erik Kostelnik, Founder and CEO of Postal. “The unified global platform supports everything from curated swag stores and employee rewards to field marketing, virtual experiences, ABX, outbound, and demand generation. Companies will no longer need addresses or gifting expertise to drive deeper engagement and curate memorable experiences across the full B2B ecosystem.”

What this means for companies navigating the Experience Economy

We're not just stacking technologies; we're creating something both more powerful and more human. Here's what the combination delivers: 

• Sendoso's strengths: Scaled go-to-market solutions, AI that actually works, and data from millions of sends
• Postal's strengths: Intuitive interface, strong People Ops solutions, and custom branded swag that people actually want

Our customers will benefit from economies of scale, enjoying:

• Smarter scale. Expanded infrastructure, enhanced AI, more international choices and greater pricing efficiency
• Faster innovation. We’re leveraging an unmatched gifting database, and we're already speeding up our roadmap, with new capabilities that solve real problems
• Proven expertise. The best minds in gifting - now under one roof, delivering deeper insights and smarter strategies

We’re making omnichannel personalization easier than ever. In the very near future, the Sendoso platform will automatically:

• Find addresses for you with SmartDelivery (launching today in early beta)
• Use SmartSend to recommend the perfect personalized gifts and notes based on past results in our gifting database and AI-powered personalization
• Pre-build custom, signal-based SmartCampaigns in mere minutes

“We’re incredibly excited about what this means for our customers, partners, and the broader gifting industry,” said Abhay Rajaram, Co-CEO of Sendoso. “This is about acceleration. We’re enhancing our platform, expanding to serve new use cases across the B2B ecosystem, and delivering more value than ever before. This type of scale creates an unrivaled global gifting database, powering automated, AI-informed custom gifting workflows that build trust and forge relationships for our customers across the globe.”

Customers of both Sendoso and Postal can expect a thoughtful and strategic integration process, ensuring continuity of service with enhanced capabilities rolling out over time. 

We'll share more exciting details in the coming months as we build the future of B2B gifting and direct mail experiences.

Want to see what this means for your team? Join our webinar where we'll show real examples of how the combined platform will solve your biggest challenges.