September 3, 2020

39 Women in Marketing Perfect for Your Next Virtual Event

Sruthi Kumar
Sruthi Kumar

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This post is brought to you by Sendoso Sr. Marketing Manager Sruthi Kumar.

My goal is to be a Chief Marketing Officer.

But I’d be lying if I said I wasn’t disheartened to learn that, according to Grant Thornton’s 2020 Women in Business report, only 17% of CMOs are women leaders.

According to the same report, believe it or not there is still a gender bias across all senior roles.

When I first read this, I thought, wow, what are the chances that I will be part of the 17%? And I know my fellow female marketing peers would also be left in low spirits once they discovered this statistic. As the future leaders of our revenue-driving teams, how do we reach our career goals knowing the tide is against us?

Accepting the status quo is explained by the theory of system justification. The main notion is that people are motivated to rationalize the status quo as final, and we do this as humans because it softens the blow of cold hard reality. If the world is supposed to be this way, then we do not need to spend time being upset with it.

Instead of sitting back and accepting current circumstances, we all know to be the best leaders and marketers, we need to put our creative thinking hats on to find the better option that does exist. So where do we start?

What we can do is look to those 17% of female marketing leaders to pave the way for us. We look to them to understand why this default exists and then come together with a fresh perspective on how to tackle the lack of women in CMO positions worldwide.

So, we put together a list of 39 incredible boss ladies (in no particular order) that you should seek out to hear speak or have them speak at your own events.

You also don’t need to look too far, as you can hear nine of these following names (marked by an asterisk below) speak at Out of the Box on September 17.

39 Women in Marketing for Your Virtual Event

*Jill Rowley

Stage 2 Capital

Cristina (Vetere) Saunders

Co-Founder | Strategic Marketing Advisor & Consultant
CS2 Marketing

Charm Bianchini

Vice President of Growth Marketing
LeanData, Inc.

*Harmony Anderson

Senior Director, Demand Generation & Events

Heidi Bullock

Chief Marketing Officer

*Latané Conant

Chief Marketing Officer

Andrea Kayal

Chief Marketing Officer

Carol Meyers

Former CMO | Consultant

Cindy Zhou

Chief Marketing Officer

Dayna Rothman

Chief Marketing Officer

Hillary Carpio

Director, ABM

Lydia Bigelow Weiss

Director, Demand Generation

Maria Peroglino

Chief Marketing Officer

Meagen Eisenberg

Chief Marketing Officer

*Leela Srinivasan

Chief Marketing Officer

Stephanie Kelly

Sr. Director of Marketing

Amrita Gurney

VP, Marketing

Bozoma Saint John

Chief Marketing Officer

*Kate Athmer

Sr. Director of Growth Marketing and Sales Development

Lorena Morales

VP, Marketing

Jennifer Degnan

Senior Field & ABM Manager

Yoli Chisolm

VP, Marketing

Syndey Sloan

Chief Marketing Officer

*Tessa Barron

VP, Marketing

Colleen Jackson

ABM Manager

Jennifer Pockell Dilmas

Chief Marketing Officer

*Jack Foster

Sr. Director of Deman Generation

Liz Caspersen

Sr. Customer Marketing Manager
Artic Wolf

Sara Schonfield

ABM Marketing Team Lead
Cornerstone OnDemand

*Amy Wilde

Sr. Marketing Manager

Tiffany Hsia

Demand Generation and ABM Manager

Dina Otero

Sr. Marketing Director

Rashmi Vittal

Chief Marketing Officer

Rebecca Orellana

Marketing Director

Ann Rucksthul

Chief Marketing Officer

Kristy Erdodi-Sharrow

VP, Marketing

Janine Pelosi

Chief Marketing Officer
Zoom Video Communications

Kira Mondrus

SVP, Global Marketing

*Jodi Cerretani

Director, Demand Generation

We’re honored to be hosting some of these women for our virtual event this month, and look forward to catching the rest of these speakers at events in the future.
During our half-day virtual event, we’re taking the bull by the horns and tackling the challenge of executing an account-based strategy across every stage of the revenue funnel—evolving ABM to ABX. Also, be sure to tune into our opening and closing keynotes featuring Latane Conant, Leela Srinivasan, and Jill Rowley from this list!

Register here to listen to some these accomplished leaders at Out of the Box: ABX Strategies for Marketing, Sales, and CX on September 17 at 9 a.m. PST/ 12 p.m. EST.

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