November 19, 2019

Modern Direct Mail: Easy as Email [Video]

Brianna Valleskey
Brianna Valleskey

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For many B2B organizations, modern direct mail is making waves.

It’s not hard to see why: Research shows that direct mail is more memorable (people are 77% more likely to remember what they read in print over a digital screen), emotional (57% of people say receiving mail makes them feel more valued), and persuasive (direct mail has a 20% higher motivation response than digital messages).

But what makes modern direct mail different? In short, technology.

Innovations like tactile marketing automation and the Sending Platform have enabled businesses everywhere to incorporate tangible forms of outreach (like direct mail, physical gifts, etc.) to their digital transformation and everyday business practices—including marketing, sales, customer support, human resources, and more.

Here are some examples of how a Sending Platform makes modern direct mail as easy as email.

  • Sourcing: Finding the right products from the right vendors takes time, but a good Sending Platform will help identify quality vendors, order the items for you (as well as any packaging materials needed), and put your brand on practically anything.
  • Storage: Most companies have dealt with the dreaded swag closest, where you don’t know what direct mail or swag items you have, how many you have, where they came from, where they’re going, and so on. The best Sending Platforms provide free warehouse storage and give you access to a real-time view of your inventory (in addition to tracking where items come and go).
  • Shipping: When has getting your 20 direct mail packages to FedEx or the post office ever been easy? We thought so. Sending Platforms typically offer global fulfillment and make it possible to send a direct mail piece (or 1,000 of them) as easy as clicking a button.
  • Measuring ROI: This has traditionally been the pain point for modern marketers and salespeople when it came to sending direct mail. But any Sending Platform worth its salt should integrate across your entire tech stack so that you can use it from wherever you already work and measure your campaign success, like a CRM or marketing automation system.

Want to learn how to effectively use modern direct mail in your organization? Download one of our most popular eBooks below!

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