January 17, 2024

15 Ways to Donate in Support of Black Lives & Communities of Color


A black background with orange and white lines

On May 25, America watched in horror as a police officer murdered an unarmed Black man named George Floyd in Minneapolis. The chilling recording went viral and the country quickly erupted in a public outcry for justice. It wasn’t long before Floyd’s death sparked protests calling for police reform and the end of systemic racism throughout the country, and eventually around the world.

Almost a month has passed since George Floyd’s murder, and as we mourn Floyd and other victims of police brutality, we must continue to reflect on how we can all do our part to create the change in the world we wish to see, no matter our race, religion, gender, sexual orientation, or class.

Here at Sendoso, we know how powerful the act of giving can be. Charitable giving is a way to bring people together around a common cause and make a difference, and our Sending Platform empowers Sendoso customers to give everything from personal gifts to direct mail experiences to eGift cards with funds that can be donated to Charity Choice. Recipients of Sendoso Charity Choice eGift cards may select from hundreds of nationally recognized charity organizations, or search for local charities that could benefit from their support.

Right now, Charity Choice partners include organizations supporting the Black Lives Matter movement like the NAACP—providing the opportunity to contribute to an important cause and create new, meaningful human connections one send at a time.

During times like these, it can be challenging to hold a “business as usual” mentality. Our company fully supports the Black Lives Matter movement, and would like to give you the opportunity to donate to an organization fighting for justice and equality for all.

If you are looking for inspiration and in a position to give, here is an excellent list of organizations to choose from:

Victim Memorial Funds

The murders of George Floyd, Breonna Taylor, Ahmaud Arbery, David McAtee, Tony McDade, and countless others serve as grim reminders that we cannot be satisfied until Black lives are no longer subject to the unspeakable horrors of police brutality. Donations to the below funds will go toward supporting the families of the victims:

The Official George Floyd Memorial Fund

I Run With Maud Fund

Justice for Breonna Taylor

Justice for David McAtee

In Memory of Tony McDade

Organizations and Projects to Donate to Right Now

NAACP Legal Defense Fund

The National Association for the Advancement of Colored People Legal Defense Fund (NAACP LDF) aims to defend, educate, and empower us all. The organization fights each day to secure the political, educational, social, and economic equality of rights in order to eliminate race-based discrimination and ensure the health and well-being of all persons.

Donate here

Equal Justice Initiative

The Equal Justice Initiative (EJI) was founded to combat mass incarceration and excessive punishment in the criminal justice system, to prevent racial and economic injustice, and to protect basic human rights for the most vulnerable people in the United States.

Donate here

Black Lives Matter

The Black Lives Matter organization was founded in 2013 in response to the killing of an unarmed fifteen-year-old Trayvon Martin. Recent events have brought the Black Lives Matter movement back into the global spotlight, and made it stronger than ever. Learn more about your local Black Lives Matter chapter what they do, how they do it, and how to volunteer or participate at protests nationwide and around the world.

Donate here

Campaign Zero

At Campaign Zero, their main mission is “identifying solutions, providing research & data to organizers and policymakers, and advocating to end police violence nationwide.”

Check out some of their initiatives, and how you can donate today.

Donate here

The Bail Project

The Bail Project is on a mission to fight mass incarceration and dismantle the money bailout system (which criminalizes communities of color and low-income Americans) by paying bail for those in need – one person at a time. They “won’t stop until meaningful change is achieved and the presumption of innocence is no longer for sale.”

Donate here

To contribute to your local bail fund, please visit the National Bail Fund Network for more information.

Black Visions Collective

Operating in George Floyd’s home state of Minnesota, Black Visions Collective is a Black trans- and queer-led organization dedicated to integrating healing justice in their work, making long-term change across the Twin Cities and beyond, dismantling systems of oppression and violence, supporting Black leaders, and building thriving Black communities.

Donate here

Know Your Rights Camp

Started by Colin Kaepernick in 2015, the Know Your Rights Camp aims to “advance the liberation and well-being of Black and Brown communities through education, self-empowerment, mass-mobilization and the creation of new systems that elevate the next generation of change leaders.”

Donate here

Color of Change Education Fund

Color of Change is America’s largest online racial justice organization focused on four key initiatives: criminal justice, economic justice, media justice, and power & voice. Through compelling online campaigns, they’ve been able to change biased practices in industries that affect Black people’s lives most, while developing solutions that move Black communities forward.

Donate here

The Marsha P. Johnson Institute

Named after the gay rights advocate and legendary drag queen Marsha P. Johnson, the Marsha P. Johnson Institute (MPJI) was formed to protect the human rights of black trans women and women of color everywhere, and works to give them complete autonomy over their minds, bodies, and futures. Through advocating and organizing, they’ve built a community of collective healing.

Donate here

The Loveland Foundation

The injustices against the Black community, coupled with the COVID-19 crisis, has made mental health and healing of the utmost importance at a time like this. The Loveland Foundation Fund provides financial assistance for Black women and girls to heal and attend therapy through a network of sponsors. https://www.instagram.com/p/CBOBPqwJd-_/

See here for a variety of ways to donate to the Loveland Foundation.

No matter where you decide to donate, your dollar will be assisting an incredibly important mission. And donations are just one way to show support. Whether you’re marching in the streets, amplifying Black voices on social media, signing petitions, calling your representatives, or reading books on anti-racism, or watching documentaries on Black history, continue to ask how you can be an ally in the fight for human rights both now and always.

At Sendoso, “challenging the status quo” and breaking down barriers are parts of our core values; they live within our DNA. We are proud to stand in solidarity with the Black community, communities of color, and all human beings in the fight against racism, injustice, and oppression.

Want to learn how your team can #SendForGood with Sendoso Charity Choice eGifts? Schedule your custom demo today.

Got questions? We’re here for you.

Let someone from our Support team help you along your sending journey.

See how companies generate over 200% ROI on new revenue with the leading sending platform.

Book Demo