March 26, 2024

4 Employee Engagement Ideas for Every Company

Skyler Hogan-VanSickle
Skyler Hogan-VanSickle

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As an account strategist, much of my time is spent helping the organizations we work with leverage external direct mail and gifting campaigns to existing and prospective clients. But I wanted to take a moment to talk about the most important resource in your business—your employees.

“Success for All” is a value that I’ve carried with me throughout my career. The success of your customers, investors, and business, itself, rests on the success of the people you hire. If you align the success of your organization to the goals of your people, it translates into their work—whether that means managing customers, prospects, messaging and content, finances, product, etc. Whatever function a person holds in your organization, every individual on the team needs to feel that they are a valuable part of your mission; that they matter.

So why am I writing this? Frankly, I can’t think of a better use for gifting than for your internal team. Coming to your desk on the first day of a new job with your official company gear sets an example of how exciting it is to be part of your company. Celebrating a birthday or work anniversary with sweets and treats, or sending a custom gift to commemorate big life events (i.e. onesie to new parents) makes a significant impact on the bond you have with the rest of the team!

So, without further ado, here are four important and relevant employee engagement ideas to use on your team.

4 Meaningful Employee Engagement Ideas

Employee Engagement Idea: Welcome Package for New Employees

A new hire’s first day on the job is exciting! Enhance that experience for them by sending a custom swag box to the office so it’s on their desk and ready to be opened once they arrive.  Include your swag essentials such as branded T-Shirts, sweatshirts, pens, notebooks, and stickers. But also think outside the box! Maybe throw in some local products, a stainless steel water bottle, nanodots or even a desk succulent. This also works for remote employees and distributed teams.

Employee Engagement Idea: Handwritten Note for Work Anniversaries

Remind your employees how much you value them by sending them a handwritten note on their work anniversary! Make sure it’s personalized and meaningful by taking time to highlight their accomplishments and strengths. Or outline how you and your organization will work to help that employee achieve her goals in the upcoming year. Consider adding champagne, whiskey, or sweets.

Employee Engagement Idea: eGift Cards for the Holidays

Whether it’s for the overall holiday season or specifically to celebrate the new year, sending your employees gifts in November, December, and January can help them feel like a part of the brand family. But don’t feel the need to go over-the-top here; research shows that the gift employees prefer the most are online gift cards. So opt for an Amazon gift card or send an eGift that lets them pick out which vendor they want to buy from.

Employee Engagement Idea: Personalized Gifts for Life Events

What’s the most meaningful way to engage your employees? Celebrate their life outside the office. Don’t pretend that work is the only thing going on with your employees—encourage and honor the events going on in their personal lives (that they talk about publicly, of course). Birthday? Wedding? Newborn child? Send a relevant and personalized gift to commemorate the occasion! And don’t hesitate to ask their immediate coworkers for inspiration.

These are just a few employee engagement ideas for making your team feel valued. And they’re much more tangible than a simple social media shoutout (although those can be great, too). The best part is that you can send all of these gifts easily with a fully integrated solution like Sendoso. We solve the sourcing, warehouse storage, inventory tracking, centralizing, and sending problems of traditional gifting campaigns.

But more importantly, we help you spread the love. So grab a copy of our gifting eBook below and start exploring your employee engagement options for this (and every) holiday season.


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