Sendoso Blog

Dear Salesforce: Customer 360 Should Include Direct Mail

Salesforce’s Customer 360 is a revolutionary concept. And it’s also one that makes sense: If we want to build better relationships with our customers, then we should treat them like the people we have the best relationships with.

Understanding Personalized Marketing to Boost Your ROI

Personalized marketing is a strategy that takes individual customer data into account and uses it to create a personalized marketing plan for each customer.

How Personalized Marketing Can Boost Your ROI

77% of consumers have chosen, recommended, or even paid more for a brand that provides a personalized service or experience. Here's how you can engage audiences using personalized touches.

How Enterprises Avoid 4 International Gifting Obstacles

Whether it’s to surprise and delight a potential client for a multi-million (or multi-billion) dollar contract, or it’s to reward employees for going above and beyond, corporate gift giving is particularly complex at the enterprise level.

9 Ways to Thank Your Customers This Year

With Thanksgiving coming up in the United States, now is the perfect time to thank your customers for their support this year. Read here for 9 thank you gift ideas your customers will love.

5 Ways Companies Are Achieving Sending Success in Sales

Help your sales team close more deals with effective sends. Here are five companies that are seeing sending success.

The SaaS Marketing Strategies You Need to Try Today

Keeping customers as a SaaS business can be challenging, and low retention rates plus high-spending to acquire new leads aren’t new issues for B2B SaaS companies.

Sales Gimmicks Don’t Work: Use These Successful Strategies to Increase B2B Sales

Finding new and effective ways to attract prospects is a top priority as a B2B sales manager. As a result, you’re always reviewing the latest trends to see what’s working for others in your industry.

Prospecting How To: Create “Wow” Moments in Sales with Sendoso, Sigstr, and SalesLoft

As digital marketing and sales strategies get more complex, it becomes infinitely more difficult to stand out from the noise. Marketing and sales teams are faced with the challenge of ...

How to Use Intent Data to Improve the ABX Customer Lifecycle

In this session from Out of the Box, Bombora's Cydney Eldh and Kate Athmer discuss how businesses can leverage intent data across the entire customer lifecycle.

9 Gifts to Send This Holiday Season that Support a Worthy Cause

Send one of these thoughtful charitable gift ideas to your contacts and they’ll be sure to thank you twice—once for sending a great gift and again for supporting a worthy cause.

20 Thoughtfully Curated Client Gift Boxes for All Occasions

Modern gifting requires more than just a coffee mug. Create memorable experiences and a lasting impression with these 20 client gift boxes that are perfect for all occasions.

11 Virtual Customer Engagement Strategies In Case You Need to Pivot

It can be difficult to connect virtually. Reclaim valuable time with prospects and customers with these 11 virtual or hybrid customer engagement strategies.

The Ultimate Guide to Corporate Gifting

A great corporate gift creates a powerful experience for the recipient. Our guide will help you send the right business gifts at the right time.

New Study: Sophisticated Tech Helps B2B Marketers, but Don’t Forget a Simple Gift

Research shows strategic gifting opens the door to decision-makers.

New research shows why strategic gifting wins big B2B deals

Data suggests human marketing experiences are key to building a reputation with buyers.

22 Women Leaders in CX You Should Know About

This Women's History Month, we’re celebrating these 22 women in CX who have broken down barriers to inspire the next generation of leaders.

Introducing Personalization, Onboarding, & New Account-Level User Balances

Sendoso continues to release more features that extend the power of choice, confidence, and scale to help revenue teams stand out and make a measurable impact. Click to learn more.

Happy National Sending Day

5 Direct Mail Examples Perfect for National Sending Day

In honor of National Send It Day, we wanted to share some direct mail examples of how to “send it” and engage people in meaningful, new ways!

9 Sendoso uses to boost your sales cycle

Account-Based Marketing: Don’t Scale Fast, Scale Smart! [Podcast]

Listen to this episode of the B2B Growth podcast to learn how to scale your account-based marketing program the right way, not the fast way.

5 Ways to Send Direct Mail for National Sending Day

This week, we’re celebrating National Send It Day by sharing some of our favorite ways to send direct mail. We created this holiday as a way to give thanks to everyone who’s important to your business. Whether you already

3 Tips for Aligning Sales and Marketing to Ensure ABX Success

In this Out of the Box session, JBarrows Training CEO John Barrows shares his tips on how marketing and sales teams can collaborate to create account-based everything (ABX) success.