Sendoso Blog

How the experience economy is transforming B2B marketing strategies

Discover why experience-led B2B marketing is essential in 2025. Learn how hybrid physical-digital campaigns can overcome digital fatigue, boost engagement rates by 68%, and close deals 29% faster with real examples and proven strategies.

Beyond Digital: Why Hybrid Engagement Is the Future of B2B Marketing (And Your Pipeline Will Thank You)

Stop Chasing Clicks: Start Creating Experiences

Discover how B2B marketers can break through digital fatigue by creating memorable experiences that drive pipeline, accelerate deals, and outperform traditional click-based campaigns.

Sendoso Acquires Postal, Creating an Unmatched Intelligent Global Gifting and Direct Mail Platform for the full B2B Ecosystem

Today we're excited to share that Sendoso has acquired Postal, uniting thet two top players in the global gifting and direct mail world with unmatched global scale, a world-class customer experience, and enterprise-grade security and expertise.

The Secret Sauce to Winning in B2B? Be Unforgettable.

Discover 5 essential B2B marketing strategies for the experience economy: speak like a human, test intentionally, create memorable experiences, focus on pipeline metrics, and break the traditional playbook.

How We Built Sendoso’s “Adopt a Marketing Innie” Campaign in 1.5 Weeks

At Sendoso, we believe in human-first marketing. That just means we prioritize people, relationships, and surprise and delight over volume, “quick wins,” and dashboards. We know that buying journeys are increasingly non-linear and word-of-mouth based, so we don’t attempt to force people to take certain actions or fit them into an imaginary “funnel.” When the 5% of people who are in-market at any given time are ready to buy, we hope they’ll think of us first.

How We Pivoted a Failing Campaign Into a Big Holiday Win

Not every campaign goes as planned, but when ours faltered, we turned it into a huge win! In this blog, we share how we pivoted a slow-starting holiday gifting initiative into the heartwarming “Sendoso Elves Workshop” campaign that brought smiles to over 330 marketers. Get inspired by our blueprint for creative problem-solving, quick pivots, and the power of recognizing others during the busiest time of year. From lessons learned to actionable insights, this is a holiday success story you don’t want to miss!

How We Drove $1M+ in Pipeline with Clay, Strategic Gifting & Direct Mail

Learn how we've built an automated, personalized outbound motion that generates over $1M of sales-qualified pipeline a quarter - without a huge team or budget.

Sendoso Named HubSpot's Essential App for Marketers in 2024

We're thrilled to announce that Sendoso has been named one of HubSpot's "Essential Apps for Marketers" for 2024. This recognition is a testament to our team's hard work and dedication to enhancing the Sendoso app experience within HubSpot's UI Extensions Beta Program.

Ditch the Forgettable Freebies: Data-Driven Insights for Unforgettable Swag Campaigns

Unlock the secrets to unforgettable swag campaigns with data-driven insights. Discover what makes swag stay and what gets left behind. From useful items and premium brands to clever designs and sustainable choices, learn how to create memorable swag that recipients love and keep. Dive into our survey findings and transform your swag strategy with Sendoso's expert solutions.

Webinar Recap: Driving $1M+ in Pipeline with Clay and Strategic Gifting

In our webinar hosted by Austin Sandmeyer, Head of Growth, Cody Farmer, Head of Product, and Katie Penner, Head of Sender Relations, we dove into how Sendoso uses Clay as a data manipulation layer, connecting multiple tools, to enhance our outbound marketing strategy. Learn how we do it in this post.